Branding vs Patenting

Branding vs Patenting

 If you read the post, Protect Your Offering, this one is in a similar vain. Once you’ve created your product or service its time to build a moat around it. In the other article, its all about going deep. You create your niche, specialize, and your customers...
Productize Your Service

Productize Your Service

Productize Your Service. Customized services take a lot of time and effort. First you need to understand the client’s problem, then design a custom proposal, and finally implement a unique solution. Each step is manual, and when you want to scale your business,...
Protect Your Offering

Protect Your Offering

Protect your offering Most business owners want to protect their product or service offering. That’s probably how they decided to go into business in the first place. They either identified a niche in the market that nobody else was servicing, an area that a...